15 Steps to Designing the Right Product for the Right People

You might think that just because you build a good product, people will use it or buy it.  But anyone who has seen a product fail knows that this is not a guarantee.  

So first, you need to work backwards:

  • Who are the right people to target with your product design? 
  • Then, what is the right kind of product for them? 
  • Then, how should you design this product (and validate it) to make the best use of your time and effort?

In this free 4-page guide, I answer each of these questions.

Dev Shops: Increase User Retention for Your Clients

Grab this free 4-page guide to learn 15 steps for making websites, apps, and software products with staying power in your clients' target markets.