Effortlessly engage users
in your apps, websites, or software
without vague, unrealistic UI designs
or design by committee.


Here’s the bottom line: you might be building a product no one wants.  

Whether ideas come from an initial spec or well-meaning users, people are really bad at describing what they need.  They’d accomplish their real goals without your product if they could.  So once a competitor solves that, assume they’ll switch - maybe before that.


Ask yourself:

  • How do you want your development agency’s clients to see you?  Are you their trusted partner, who defines and solves their audience’s problems?  Or are you code jockeys who will take orders until your clients switch to another agency?
  • How do you decide what to build?  Do you ship any idea that’s easy enough to implement?  Does your feature set change whenever your clients or users change their minds?

  • How do you see your users?  Do you think each one always wants to do the same things with your product?  Does one group dominate just because you hear more from them?

  • What results do you get from your products?  Do your clients already have masses of users raving about the products you build for them?  Are you content with not only your client workload, but also your sales pipeline and your profit margins?

  • Do you take pride in your products?  Do they really represent your best work?  Or do you find them mediocre because you keep cutting corners?


Go beyond cranking out code.


Your clients made an investment in you.  You need to justify it - fast.  Most client relationships last less than 2 years.  Naturally, you to want to ship an MVP or v1 that returns their investment.  

But unless you get to the heart of your users’ needs, you’ll tack on features and changes until your product sinks.  It will become too complex to use, users will exit, and your product could go the way of many other ill-conceived MVPs.

Great technical solutions are no longer enough.  The late majority has arrived.  They expect digital products to be user-friendly - as they define it.  They use leading web properties constantly.  Those companies have all invested heavily in fulfilling, high-converting user experiences.  It’s no longer enough to just be the best among your competitors.


I can help.


You don’t have to learn things the hard way.  I help development agencies understand their users and gain clarity and alignment on what they should build.  Working with your users throughout the world, I help you create a v1 or new release with staying power.  I’ve done this for:

  • Large global companies

  • A top 100 most populous county in the US

  • A range of travel and tourism companies

  • Several new startups

They work directly with me from start to finish.

Before this, I shipped software as a tester and developer for CSC (alongside IBM and others), two companies in the satellite industry, and a small customer care company (acquired by Genesys).  I really am a certified rocket scientist.

Download 2 free chapters of my ebook now to start learning 15 steps for your product to attract and retain more of its target audience.


What people are saying

"I worked with David on a mobile app project for about three months. He impressed me so much with his extensive knowledge of mobile UX, his strong work ethic, and his professionalism that I decided to work with him exclusively on all UX-related projects going forward."

- Pietro Rea, Founder, Sweetpea Mobile

Top Notch!  David’s commitment and attention on this project was unparalleled.  He helped us sort through 1000’s of pages of content to create an amazing product.”

- Kenley Obas, Co-Founder & CEO, Kindred Technology Group

David was outstanding to work with. He is very well versed in the UX space, not only on making good designs but understanding the context of who are the users, what are their needs, [and] what are the different tension points in serving different users.  On top, he was super quick in turning around the work without compromising quality of his recommendations.  I will be hiring him again, especially for my projects that are more challenging to solve.”

- A manager of a large global company’s intranet application


Start improving your product now.

I started studying development in 2002 and user-centered design in 2006. I used that experience to write "the book" on digital strategy for developers.

The first 2 chapters show you how to improve your product using what you're already doing as a developer.

Get these 2 chapters for free in your inbox today.