Try This Website Teardown "Twist" to Know What Stops Your Real Users from Converting

An audit or "teardown" of your website, app, or software product can show you how to improve it so that you can achieve better business results.

Unfortunately, people who do website teardowns or app teardowns can make 3 common mistakes:

  • Giving advice based on their own design tastes
  • Misapplying best practices in a way that fails to convert the real audience
  • Creating an unrealistically long "wish list" of recommendations

In this guest post for Business2Community, I describe how method acting and user research techniques can yield teardowns with realistic feedback for an ideal target audience.