5 Pitfalls to Avoid in User Research

Before you design a product, you ought to learn about the people who might use it.  Unfortunately, this can lead you into the following traps:

  • Assuming that all of your users are the same
  • Neglecting your users' lives away from their devices
  • Asking the wrong users for input
  • Grouping users artificially
  • Disregarding user research findings in design

The Product Guy has been posting about product management since 2007.  In this guest post for The Product Guy, I describe how to navigate around each of the 5 pitfalls above, so that you can learn what you need to know about your users and use that knowledge to create great products for them.