UX for Development Shops: Owner/Manager Edition helps development agencies become trusted partners who release products that attract and retain users in their clients’ target markets, instead of order takers who build every requested feature that looks technically feasible.

This edition is primarily for:

- Owners of software, web, or app development agencies (including design/development agencies)

- Independent software, web, or app developers

- Managers and directors of software, web, or app development teams in any business that doesn't already have its own UX team

It is ideal for small-to-mid-sized agencies, including "agencies of one".

The other edition is the Team Member Edition, which has just what your team members need to know to create better UIs for your users, customers, or clients.

This download includes both the ebook and these bonus materials:

- Advice for improving your product using UI guidelines (from third parties or your own)

- A detailed, step-by-step example showing how to move from survey results or interview notes to fully data-driven personas for driving the rest of your product's design

- A brief guide to doing your own visual design

- A step-by-step guide to conducting usability studies, including how to recruit the best participants, how to set up the most helpful tasks, what to pay attention to, and how to decide what to do next

- Sales page analysis for 33 programming languages, libraries, and bestselling consumer and business software products (U.S. $3300 value!)